Public Relation project topics and materials free Download in PDF & DOC for Nigeria

List of Public Relation project topics and materials free Download in PDF & DOC for Nigeria. Our Final year Diploma, Degree, Masters, thesis Public Relation research works materials starts from Abstract, Chapter 1-5, references and more. Get undergraduate projects for ND, HND, NCE, BSC, BED, MSC, MBE, PHD and PGD students. We offer Qualitative & Quantitative data analysis, using any package (SPSS, RStudio, eviews, Stata, JMP, OriginPro, GNU Octave, matlab, microsoft excel, Minitab). Hire a professional Public Relation writer/researcher for projects, masters thesis, journals and assignments at low cost. Sell your Public Relation project materials on projectslib.com

  • public-relations-role-to-the-growth-of-premier-breweries
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    Public relations role to the growth of premier breweries

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    CHAPTER ONE

    INTRODUCTION

    1.1   background of the study

    This project is on Public relations role to the growth of premier breweries. Many authorities have contributed immensely to the success of defining public relations. Some scholars believed and wrote on it as act (deed) representing a group or organization.

    Public relations is deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. British institute of public relations (IBPR).

    According to Roger Hayward as quoted by Adegoke (2001:1) says that public relations is the propagation of the personality of the organization. This states the importance of communication between the organization and its public. Roger Hayward’s definition has something to do with the British institute of public Relation’s (IRPR) definition because both state the duty of public relations officers in promoting, projecting and representing the organization and at the same time relating with the publics of the organization both the internal and external publics. Public relations project the management personality of which the public relations department represents, through their activities with the use of their perspective tools (i.e. print and electronic media).

    The aim is to create favorable atmosphere between an organization and its publics.

    Sam Lack (1962:62) asserts that public relations involve anything that is focused, improving and enhancing the flow of communication between institution and its publics.

    1.2   statement of the problem

    This research has observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. The management does not realize the public relations activities in building and enhancing a good image for the standard of the organization.

    It has been observed that the management attitude is lukewarm and non-challant towards public relations department and their activities. Besides, they don’t want to spend money on its activities such as organizing seminars workshops, symposium etc. this is because of the errornous and selfish belief to the organization.

    Therefore, this study will look at the impact of public relations programmes on the image of business organization, a study of Premier Brewery Onitsha.

    1.3   research questions

    1. Hw can public relations programme be used in bridging communication gap between organization and its public?
    2. What role is public relation programme playing in creating good image for premier Brewery Onitsha?
    3. How effective has public relations programmes been to influence the behaviour of their publics?
    4. Has public relations programmes been able to create and enhance cordial relationship between the management and workers of Premier Brewery?
    5. Does public relations programmes help Premier Brewery during crisis?

    1.4   purpose of the study

    1. To know how public relations programmes can be used in bringing communication gap between organization and its publics.
    2. To study the role of public relations in creating good image for Premier Brewery Onitsha.
    3. To examine how effective public relations programmes are in influencing the behaviour of the publics.
    4. To study how public relations has been able to create and enhance cordial relationship between the management and workers of Premier Brewery Onitsha
    5. To analyze how helpful is public relations programmes to Premier Brewery.

    1.5   significance of the study

    At the and of this study, the following will benefit from the findings of the study.

    Organization: Different organizations will know the benefits of public relations through the result of the findings and how they can use PR for their gain.

    Researcher: future researchers who will be researching in the are related to this will find this work relevant.

    Students: public relations students and Mass communication students will as well understand the importance of their course of study to the industrial development.

    1.6   scope of the study

    This study is limited only to the role of public relations programmes on the image of organization. It is also limited to the staff and management of Premier Brewery. Though there are other organizations but because of time and financial constraint this study is limited to this organization.

    1.7   limitation of the study

    Time: the available time to carry out this study is relatively short, this pose a lot of limitations to the work.

    Finance: inadequate finance to travel and browsing for relevant materials is another limitation to the study.

    Material: at present there are only few literature materials available on this topic, this is challenging to this work.

    1.8 Definition of terms

    1. Publics: a group of person with similar aspiration and ideas, interest and characteristics that is of importance to an organization.
    2. Public relation: is the deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.
    3. Relations: the way in which two people or group behaves towards each other or deal with one another.
    4. Organization: A group of people who form a business together in order to achieve a particular aim or a group with a particular purpose.
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  • use-of-public-relation-to-counter-negative-publicity-on-codeine-ban
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    USE OF PUBLIC RELATION TO COUNTER NEGATIVE PUBLICITY ON CODEINE BAN

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    ABSTRACT

    This research is on Use of public relation to counter negative publicity on codeine ban. Drug abuse amongst youths has become a major problem nationwide in Nigeria and other countries worldwide. Youths who are expected to be leaders of tomorrow have been rendered useless to themselves and the societies in which they live, due to the impact of drug on them, this has continually contributed to the increase in the number of psychiatric patients, street boys, school dropouts and delinquents. Drug abuse is a rapidly growing global problem (Lakhanpal, Agnihotri, 2007; United Nations Office of Drugs and Crime, 2007; Abudu, 2008). The problem of drug abuse poses a significant threat to the social, health, economic fabrics of the families, society and the entire nations (Giade, 2012; Oshodi, Aina & Onajole, 2010). Almost every country in the world is affected from one or more drug being abused by its citizens. The increased of drug abuse globally has brought problems such as increase in violence and crimes and diseases such as HIV/AIDS, collapse of the veins and collapse in the social structure (UNODC, 2007; Oshodi, Aina, & Onajole, 2010).

    Therefore there is the need to educate the public on the need to stay away from abusing most especially medical drugs like codeine which had being used for treating the sick, public relation is a means that can be used to carry out this task as it also will help in restoring the image of the producers and distributors of codeine in Nigeria, Emzor pharmaceuticals who’s brand identity has being looked down upon based on what drug abusers have reduced codeine to, this research is timely because the negative publicity shown to codeine has seriously made people to disregard the usefulness the drug has and this has greatly affected the producing company.

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  • role-of-public-relations-in-enhancing-external-customer-satisfaction-a-study-of-peak-milk-nigeria
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    ROLE OF PUBLIC RELATIONS IN ENHANCING EXTERNAL CUSTOMER SATISFACTION: A STUDY OF PEAK MILK NIGERIA

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    ABSTRACT

    This research is on Role of public relations in enhancing external customer satisfaction: a study of peak milk Nigeria. The  purpose  of  this  study  is  to  investigate  the  relationship  between  Public  Relations  and customer satisfaction. The main objective of this research  is to test if there is a correlation between  Public  Relations  and customer  satisfaction.  This study hopes to offer  production companies useful tips on how to use Public Relations to improve on service delivery. A case study of Peak Milk Producers and its relationship with publics will be studied. This study will measure the impact Public Relations could have on the satisfaction of customers. The population of this study comprised of Lagos residents who are diverse in tribe, education level, economic status and social class. A sample of 400 residents will be drawn from the Lagos population of 3,138,369 (2009 Census). This paper will use qualitative and quantitative methods of research. Different sampling methods will be used to explore how the company relates to its publics and the impact it has on this relationship.  Data for this study will be obtained from the Lagos state Government and different areas within the state. Questionnaires, interviews and focus group discussions are some  of  the  data  collecting  methods  to  be  used.  Based  on  the  study  objective,  the  study concludes that communication efforts of Peak Milk Producers is wanting as communication is usually done through friends, print media, TV, social media and bloggers. The study  recommends  that  more  proactive  communication   mechanisms   should  be  engaged. Adequate sensitization and mobilization of residents through mass media and consultative meetings, with different level reporting of resolutions should be employed at the start of any programme development and implementation. Further the study indicates that creation and maintenance of good attitude and favorable opinion about organization enhance services appreciation and customer’s satisfaction. Finally the study concludes that PR department of any organization contributes to its development and enhances customer’s satisfaction.

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  • an-evaluation-of-the-effectiveness-of-public-relations-strategies-employed-during-the-moshood-abiola-polytechnic-conversion-crises
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    An evaluation of the effectiveness of public relations strategies employed during the Moshood Abiola Polytechnic conversion crises

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    ABSTRACT
    This research work is on An evaluation of the effectiveness of public relations strategies employed during the Moshood Abiola Polytechnic conversion crises. Without equivocation, this study evaluated the PR strategies deployed by staffs of the Moshood Abiola Polytechnic during the conversion crises. The aim of the study was to critically investigate the strategies deployed and evaluate the effectiveness of each of those strategies.. This study was rooted in the theoretical foundation of image restoration, situational crises communication and image restoration theories. The study also examined the various past researches that have been carried out which are associated with the study.
    The sample size of the study was 200 respondents, selected through purposive sampling technique. The study employed survey research design, in which questionnaires were administered to the sample population of the study. Out of the 200 questionnaires administered, only 188 were returned and analyzed in the study. The outcome of the study revealed that the public relations crisis management strategies employed by the workers of MAPOLY during the conversion crises were effective and that the management and members of staffs of the Polytechnic has a role to play in sustaining the PR strategies in a bid to avert future crises within the institution.

  • Sold By: Brilliantng

    An evaluation of the effectiveness of public relations strategies employed during the Moshood Abiola Polytechnic conversion crises

    Sold By: Brilliantng

    ABSTRACT
    This project is on an evaluation of the effectiveness of public relations strategies employed during the Moshood Abiola Polytechnic conversion crises. Without equivocation, this study evaluated the PR strategies deployed by staffs of the Moshood Abiola Polytechnic during the conversion crises. The aim of the study was to critically investigate the strategies deployed and evaluate the effectiveness of each of those strategies.. This study was rooted in the theoretical foundation of image restoration, situational crises communication and image restoration theories. The study also examined the various past researches that have been carried out which are associated with the study.
    The sample size of the study was 200 respondents, selected through purposive sampling technique. The study employed survey research design, in which questionnaires were administered to the sample population of the study. Out of the 200 questionnaires administered, only 188 were returned and analyzed in the study. The outcome of the study revealed that the public relations crisis management strategies employed by the workers of MAPOLY during the conversion crises were effective and that the management and members of staffs of the Polytechnic has a role to play in sustaining the PR strategies in a bid to avert future crises within the institution.

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