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Economic analysis of dry season pepper marketing

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Description

Economic analysis of dry season pepper marketing. 

Abstract

This study was conducted in Batsari Local Government area to analyze the marketing of pepper. Data were collected using two sets of structured questionnaires, one each for the producers, wholesalers, and retailers, twenty five respondents were randomly selected from each ward making a total of 75 respondents as the sample size for the study. The data generated were analyzed using descriptive statistics (frequencies and percentages), measures of marketing efficiency, Gini coefficient. The result showed 66.6% of the pepper marketers were between 21-40 years of age. It also showed that 65% had Arabic Education. A Gini coefficient of 0.27 showed that marketing is perfectly competitive in the study area. Marketing margin was also obtained for producers, wholesalers and retailers. The value was N150,000, N 20,000 and N 60,000 respectively. 60% of the respondents attributed their problems to a lack of assistance from the government. It has been recommended that loans, grants and subsidies be given to pepper marketers to enable them to purchase modern equipment in order to improve their supply. 

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