2021 marketing project topics and materials research work PDF and DOC (MS WORD) for OND, HND, Degree, masters, PHD undergraduate students in Nigeria

Abstract
The objective of this study was to find out whether or not Corporate Social Responsibility performance leads to an increase in profit. Also, to investigate if Corporate Social Responsibility performance leads to an increase in sales turnover and to evaluate the impact of Corporate social responsibility on the financial performance of an organization. Research questions were drawn against the objective and hypotheses were formulated. The hypotheses were tested using Pearson Correlation co-efficient with the aid of SPSS (Statistical Package for Social Sciences). The findings of the study were that Improved Corporate Social Responsibility performance leads to an increase in profit, and that Corporate social responsibility has an impact on the financial performance of an organization. It was recommended that firms in Nigeria should increase their investments in CSR as this would enhance their turnover, profit before tax and overall financial performance of the organisation. Investment in CSR would also boost the corporate image of the companies.