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CORPORATE SOCIAL RESPONSIBILITY AND ORGANISATIONAL PERFORMANCE IN THE BEVERAGE INDUSTRY (A CASE STUDY OF FAN MILK PLC, IBADAN)
Abstract
The objective of this study was to find out whether or not Corporate Social Responsibility performance leads to an increase in profit. Also, to investigate if Corporate Social Responsibility performance leads to an increase in sales turnover and to evaluate the impact of Corporate social responsibility on the financial performance of an organization. Research questions were drawn against the objective and hypotheses were formulated. The hypotheses were tested using Pearson Correlation co-efficient with the aid of SPSS (Statistical Package for Social Sciences). The findings of the study were that Improved Corporate Social Responsibility performance leads to an increase in profit, and that Corporate social responsibility has an impact on the financial performance of an organization. It was recommended that firms in Nigeria should increase their investments in CSR as this would enhance their turnover, profit before tax and overall financial performance of the organisation. Investment in CSR would also boost the corporate image of the companies.Buy via WhatsApp Compare -
THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)
ABSTRACT
The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expose the impact of sales promotion output and employees commitments on organizational activities.
Also serves as a guide to the company under examination and the entire soft drink company in Nigeria by given them an insight on ways in which planning and execution of sales promotion programme can be done to yield a better result. And will add to existing stock of knowledge in administrative science research and will equally help other researcher seeking adventure into sales promotion.Buy via WhatsApp Compare