Effect of marketing strategy on Education

Description

ABSTRACT

Education is a veritable tool for the survival and continuity of a people as a distinct group capable of asserting their identity according to Akume, G.T 2004. Orhungur 1990 maintained, the task of education belongs to the entire community where certain agencies are charged with the responsibility. Before the advent of Western education, the traditional society educational role was mainly handled by the home and family. However, modern civilization has changed the status quo by formalizing and institutionalizing the process of education. The school now serves as an institution established with the primary responsibility of educating the society members. UNICEF reports 2004 pointed out, education enhances development. According to UNICEF, as enrollment in schools increases, so does the gross domestic product per capital, Government having recognized this fact that the child is a tomorrow, leader, places high premium on the Nigerian child. If the youths are not properly groomed, the nation is potentially at the verge of doom. And for the plight of the child to be properly catered for, the commitment for the child is formally enshrined in the convention on the rights of the child CRC and the document abhors all forms of discrimination/deprivation and promotes equality of opportunity, irrespective of sex in all spheres of life including education. The article 28 of CRC prescribes that the child has a right to education and the states duty is to ensure that education is free and compulsory. Despite the declaration, and the endorsement of the convention of the rights of the child CRC by various member states Nigeria inclusive also attempts to make educational opportunities accessible, the Nigerian child has continued to be deprived of their opportunity which holds key to human development. The status and role of the family constantly thwarts government efforts, hence the family plays an important role in the education of the child. Parents have large and unmanageable family sizes thereby rationing educational opportunities among the children. This result in the deprivation of other children access to education which is a violation of the child’s right. In Vandeikya Local Government area of Benue state, large family sizes have continued to frustrate government efforts and deprive the child access to education. For the Nigerian child to realize her full potentials and be equipped for tomorrows responsibility, irrespective of his/her family status should adopt small family size so as to be economically capable of meeting their children educational needs.