Description
Abstract
Effectiveness of advertising on beverage industry in Nigeria (case study of Nigerian Bottling Company, Ikeja). This research project is on the Effectiveness of Advertising on the Beverage Industry in Nigeria. This project is then divided into five chapters: chapter one talked about the introduction of the topic, aims and objectives, significance of the study, scope of the study while chapter two talked about definitions of advertising, the origin of advertisement, purpose of advertisement, an advertising agency in perspective, chapter three gave an insight of research design, population of the study, sample and sampling procedure, research instrument, validity and reliability of the research instrument, data collection, procedure, method of data analysis while chapter four talked about data presentation and analysis of consumers questionnaire items finally chapter five talked about the summary, the recommendation and conclusion, limitation of study and suggestion for further research..
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