Factors militating against marketing of insurance services in the rural areas and the way forward – a case study of Ikole local government, Ekiti state
This project studies Factors militating against marketing of insurance services in the rural areas and the way forward – a case study of Ikole local government, Ekiti state. Primary data were collected from 20 insurance customers; judgment was drawn from 10 insurance companies located in the state. Data were collected on accessibility and prompt payment of claims, knowledge of the use and importance of insurance, professional activities by those selling insurance nature of insurance policy statement and the overall corporate image. The data were analyzed using both descriptive and inferential statistics. The socioeconomic characteristics of insurance consumers revealed that most of them were still in their active ages. In accordance with our theoretical framework, our empirical results support the established the factors affecting the marketing of insurance services in the town. Realizing these problems as they affect insurance patronage and development in the town, the study recommends a general overhauling of insurance institution framework as a way forward for the development of a vibrant insurance market in Ikole Ekiti, Ekiti State.
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