TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgment

Abstract

Preface

Table of content

CHAPTER ONE

INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Objective of the study

1.4 Research question

1.5 Scope of the study

1.6 Limitation and problems

1.7 Significance of the study

1.8 Definition of term

CHAPTER TWO

LITERATURE REVIEW

2.1 Meaning of product

2.2 Product classification

2.3 product planning and product development

2.4 Decision areas in product planning

2.5 The function of product planning

2.6 New product

2.7 Planning for new product

2.8 Product attributes

2.9 Product positioning

2.10The expanding duties of the product manager

2.11Physical distribution

2.12Physical distribution objective

2.13Distribution channels

2.14Selection channels of distribution

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

INTRODUCTION OF THE STUDY

3.1 Research design or methodology

3.2 Area of study

3.3 Population of the study

3.4 Sample size determination

3.5 Instrument for data collection

3.6 Validation of the instrument

3.7 Reliability of the instrument

3.8 Methods of data collection

3.9 Method of data analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Presentation and analysis of data

4.2 Testing of hypothesis

4.3 Summary of results

CHAPTER FIVE

DISCUSSION RECOMMENDATION AND CONCLUSION

5.1 Summary of finding a d discussion

5.2 Conclusions

5.3 Recommendations

Bibliography

Appendix