THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

TABLE OF CONTENT

Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Abstract v
Table of contents vi

CHPTERE ONE
1.0 Introduction1
1.1 Statement of research problems7
1.2 Objectives of the study8
1.3 Significance of the study9
1.4 Research questions11
1.5 Research hypotheses12
1.6 Assumption13
1.7 Scope/delimitation of the study14
1.8 Theoretical frame work14
19 Definition of terms15

CHAPTER TWO
REVIEW OF RELEVANT LITERATURE
2.0 Source of literature18
2.1 Review of literature18
2.2 Summary of literature31

CHAPTER THREE
3.1 Research method32
3.2 Research design33
3.3 Population of study34
3.4 Sample population34
3.5 Determination of sample size36
3.6 Measuring instument37
3.7 Data collection37
3.8 Method of analysis38
3.9 Expected result39

CHAPTER FOUR
DATA ANALYSIS
4.1 Introduction40
4.2 Mortality rate41
4.3 Presentation of findings personality data41
4.4 Presentation and testing of hypotheses42
4.5 Discussion and interpretation of findings 51

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary54
5.2 Conclusion55
5.3 Recommendation55
5.4 Appendix57
5.5 Bibliography60