management

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    CUSTOMER RETENTION ON HOSPITALITY MANAGEMENT

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    ABSTRACT

    This project is on customer retention on hospitality management. Customer retention management CRM is imperative to the success of todays hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new ones and in the current economic climate this is of high importance. The Donegal hotel sector currently implements CRM strategies that have been updated since the economic downturn. The most common CRM strategy used in the hotel sector is Customer Loyalty Programs, which theory suggests that in the hospitality sector Loyalty Programs are common. There is confusion of marketing in the Donegal hotel sector and a factor influencing this is the reductions in marketing budgets and that marketing personnel tend not to be marketing managers but rather owners and managers. Customer retention management has important elements in order to be effective. Customer satisfaction, relationship marketing, loyalty programs, data collection, complaints handling services, recovery strategies and post purchase follow up. The research process carried out by two phases, one descriptive in approach and one exploratory in approach. The researcher identified that by using triangulation it allowed the data from both phases to be corroborated and analysed with reference to theory highlighted in the literature review. The apparent themes that arose from the research processes included that loyalty programs were the most common method of customer retention in the Donegal Hotel sector. It was also apparent that external initiatives available by Failte Ireland and other local and national bodies had high usage. Finally in relation to the measurement of marketing initiatives, 25 of hotels stated that they do not measure the performance of the marketing used. In phase two of the research process respondents commented that marketing metrics is where the Donegal hotel sector fall. The researcher recommends that hotels develop written marketing strategies that combine CRM initiatives with other marketing processes and to implement the use of marketing metrics to measure the performance of all marketing activities implemented in order to be cost efficient and effective in the marketing budgets.

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    AN EVALUATION OF THE CAUSES OF ABANDONED PUBLIC DEVELOPMENT PROJECTS IN ABUJA

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    ABSTRACT

    This research work is on an evaluation of the causes of abandoned public development projects in Abuja. Abandonment of development projects (ACP) is considered one of the most common and serious problems plaguing the Abuja development industry given the number and the value of the projects involved. It affects not only the immediate purchasers but also other project players and the general public. Sometimes it also involves expending public fund to revive abandoned projects. Yet, research is scarce on this issue; hence this research was conducted to investigate  the  problems.  Firstly  the  issues  surrounding  the  problem  and existing literature on the causes of ACP are reviewed. Then, potential causes of ACP are also reviewed and summarized into 41 items to be rated in an industry wide questionnaire survey. The questionnaire also includes an open-ended question on suggestions to solve ACP. 225 questionnaire responses were received. Subsequently, a series of ten semi-structured interviews were conducted to obtain detailed opinions from experienced players in the industry concerning  the  causes  of  ACP  and  how  to  solve  the  problems.  The interviewees include architects, developers, property consultants, the honorary secretary general of the National House Buyers Association etc. to ensure a comprehensive view was obtained. Quantitative analyses include ranking of the 41 potential causes of ACP with Spearman’s ranking correlation between different groups of respondents, and factor analysis with Cronbach’s α reliability analysis. Qualitative analyses include organizing into themes the results of the open ended question on solving ACP and the results of the semi- structured interviews. Discussions include interpreting the underlying factors extracted from factor analysis in light of the qualitative results. The results show the owner to be mainly responsible for ACP (i.e. cash flow problems, incompetence,  siphoning  out  of  money,  etc.),  followed  by  the  role  of government regulations. A risk management expert system module within BIM, a middle ground solution between the sell-then-build and build-then-sell schemes, and others are proposed.

     

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    ASSESSMENT OF HOUSING PROBLEMS OF LOW INCOME EARNERS

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    ABSTRACT

    The study of housing problems of low income earners was conducted within the Nnewi town, Nnewi local government of Anambra state. The research work is focused on examining the extent in which housing policy strategies of the study area provides affordable housing for lower income urban families. It also presents the empirical evidence of the housing situation of low income households, analyzing the relationship between socially oriented housing policy, its historical and geographical context and its consequences. Both direct measures of the housing affordability circumstances of low income households and evidence drawn from previous research of the kind and extent of affordability-related problems in the study area are drawn on for the analysis.

     

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  • an-automated-and-robust-image-processing-algorithm-for-glaucoma-diagnosis-from-fundus-images-using-novel-blood-vessel-tracking-and-bend-point-detection
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    AN AUTOMATED AND ROBUST IMAGE PROCESSING ALGORITHM FOR GLAUCOMA DIAGNOSIS FROM FUNDUS IMAGES USING NOVEL BLOOD VESSEL TRACKING AND BEND POINT DETECTION

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    Abstract

    This research is on an automated and robust image processing algorithm for glaucoma diagnosis from fundus images using novel blood vessel tracking and bend point detection. The study examined the use of automated image processing in diagnosing glaucoma. The study obtained the data used for the study from a fundus image data base online. From the fundus images the optic disc and optic cup were segmented  based on an image processing algorithm proposed by the study. The optic disc was segmented using a framework that improves accuracy by removing nose and blobs. The optic cup was  segmented by tracking the blood vessel and their bend points which are joined together to obtain an optic cup contour. The result of the Cup-to-Disc-Ratio (CDR) was then compared to the ground truth of the fundus images and it was observed to have high similarity. The performance of the algorithm was also accessed and it was observed to have an accuracy of 98.7%.

     

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    Effect Of Poor Communication Skills on the Performance Of Secretaries In An Organization (A Case Study Of Nigeria Agip Oil Company, Portharcourt, Rivers State)

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    ABSTRACT

    This research is on Effect Of Poor Communication Skills on the Performance Of Secretaries In An Organization (A Case Study Of Nigeria Agip Oil Company, Portharcourt, Rivers State). This project work focused on the affect of poor communication skills on the performance of secretaries and the study was carried out in Nigeria Agip Oil Company, Port Harcourt, Rivers State. In carrying out this research, forty (40) managers and secretaries were used as the population. In line with this, (4) research questions were posed, questionnaire were distributed and retrieved form the respondents. Copies of the questionnaire were analyzed with tables and it was from this table that analysis of effect of poor communication skill was shown. The major finding was that communication is an indispensable tool needed for the effective performance of secretaries and the infective and inefficient placemen of this prevents the management in an organization to accurately evaluate or appraisal performance and set target. It also examined the communication skills, communication method, and communication as they affect the effectiveness of the organization. In conclusion, method of communication, information technology, media and channel of communication can affect the organization both negatively and positively. Recommendation such as organization should study and examine carefully how their method and system of communication affect the performance of their secretaries so as to either educate them or to change the system to meet up with the current standard of communication was made.

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  • impact-of-stress-management-on-academic-performance-among-undergraduate-biology-students-of-fce-kano
  • constraint-of-small-scale-business-in-nigeria

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