materials,

  • 2,500.003,000.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • 900.001,000.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • Sold By: Brilliantng

    CUSTOMER RETENTION ON HOSPITALITY MANAGEMENT

    Sold By: Brilliantng

    ABSTRACT

    This project is on customer retention on hospitality management. Customer retention management CRM is imperative to the success of todays hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new ones and in the current economic climate this is of high importance. The Donegal hotel sector currently implements CRM strategies that have been updated since the economic downturn. The most common CRM strategy used in the hotel sector is Customer Loyalty Programs, which theory suggests that in the hospitality sector Loyalty Programs are common. There is confusion of marketing in the Donegal hotel sector and a factor influencing this is the reductions in marketing budgets and that marketing personnel tend not to be marketing managers but rather owners and managers. Customer retention management has important elements in order to be effective. Customer satisfaction, relationship marketing, loyalty programs, data collection, complaints handling services, recovery strategies and post purchase follow up. The research process carried out by two phases, one descriptive in approach and one exploratory in approach. The researcher identified that by using triangulation it allowed the data from both phases to be corroborated and analysed with reference to theory highlighted in the literature review. The apparent themes that arose from the research processes included that loyalty programs were the most common method of customer retention in the Donegal Hotel sector. It was also apparent that external initiatives available by Failte Ireland and other local and national bodies had high usage. Finally in relation to the measurement of marketing initiatives, 25 of hotels stated that they do not measure the performance of the marketing used. In phase two of the research process respondents commented that marketing metrics is where the Donegal hotel sector fall. The researcher recommends that hotels develop written marketing strategies that combine CRM initiatives with other marketing processes and to implement the use of marketing metrics to measure the performance of all marketing activities implemented in order to be cost efficient and effective in the marketing budgets.

    2,500.003,000.00 Add to cart
  • Sold By: Brilliantng

    COURSES OF FOOD POISON AMONG CATERING ESTABLISHMENT

    Sold By: Brilliantng

    ABSTRACT

    This research is on Courses of food poison among catering establishment. Recently, there were several cases of bacterial food poison in the student community of Ambrose Alli University, Ekpoma. However, there were no studies that Isolated the common bacteria causes of food poison in this environment. The objective of this study was to find causes food poisoning, isolate and characterize the common bacteria food poison in Ekpoma, Nigeria. METHOD: Ten prepared vegetable salad samples obtained at various sales points in Ekpoma were investigated for the isolation of Bacteria using standard cold and non-cold enrichment method. RESULT: The result obtained demonstrated the presence of Staphylococcus aureus (50%), Bacillus (30%), Proteus (20%), Yeast (10%). The commonly diagnosed Listeria monocytogene was not isolated. CONCLUSION: Appropriate hygienic measures for the consumption of raw food products, canned foods and vegetables should be practiced.

    2,500.003,000.00 Add to cart
  • 2,500.003,000.00 Add to cart
  • 2,500.003,000.00 Add to cart
  • Sold By: Brilliantng

    AN EVALUATION OF THE CAUSES OF ABANDONED PUBLIC DEVELOPMENT PROJECTS IN ABUJA

    Sold By: Brilliantng

    ABSTRACT

    This research work is on an evaluation of the causes of abandoned public development projects in Abuja. Abandonment of development projects (ACP) is considered one of the most common and serious problems plaguing the Abuja development industry given the number and the value of the projects involved. It affects not only the immediate purchasers but also other project players and the general public. Sometimes it also involves expending public fund to revive abandoned projects. Yet, research is scarce on this issue; hence this research was conducted to investigate  the  problems.  Firstly  the  issues  surrounding  the  problem  and existing literature on the causes of ACP are reviewed. Then, potential causes of ACP are also reviewed and summarized into 41 items to be rated in an industry wide questionnaire survey. The questionnaire also includes an open-ended question on suggestions to solve ACP. 225 questionnaire responses were received. Subsequently, a series of ten semi-structured interviews were conducted to obtain detailed opinions from experienced players in the industry concerning  the  causes  of  ACP  and  how  to  solve  the  problems.  The interviewees include architects, developers, property consultants, the honorary secretary general of the National House Buyers Association etc. to ensure a comprehensive view was obtained. Quantitative analyses include ranking of the 41 potential causes of ACP with Spearman’s ranking correlation between different groups of respondents, and factor analysis with Cronbach’s α reliability analysis. Qualitative analyses include organizing into themes the results of the open ended question on solving ACP and the results of the semi- structured interviews. Discussions include interpreting the underlying factors extracted from factor analysis in light of the qualitative results. The results show the owner to be mainly responsible for ACP (i.e. cash flow problems, incompetence,  siphoning  out  of  money,  etc.),  followed  by  the  role  of government regulations. A risk management expert system module within BIM, a middle ground solution between the sell-then-build and build-then-sell schemes, and others are proposed.

     

    2,500.003,000.00 Add to cart
  • Sold By: Brilliantng

    BUDGETING AS A VERITABLE INSTRUMENT OF INTERNAL CONTROL (NIGERIAN BREWERY)

    Sold By: Brilliantng

    ABSTRACT

    This project is on Budgeting as a veritable instrument of internal control (Nigerian brewery). Budgeting in a business has benefits and consequences that go beyond the organization’s management and have more to do with financial dimension in general, as budgeting forces business management to do better forecasting. Vague generalizations about what the future may hold for the organization are not good enough for assembling a budget, it’s of high importance that management must put their predictions into definite and concrete forecasts (Tracy, 2013).

    Horngren and Foster (2003), defined budget as a quantitative expression of a plan of action and an aid to coordination and implementation. In budgeting there is need for setting of goals on the premise of having objectives and keeping resources. The process of planning requires that managers of business to act as if they are fortune tellers and attempt to predict the future course of action to be adopted. Such prediction of the so-called fortune tellers will determine whether or not the objectives of the firm will be met.

    The aim of this study is to understand the importance of budgeting as a veritable instrument of internal control while its specific objectives are; To find out whether or not manufacturing business organizations control their levels of profit making, to examine whether the manufacturing business concerns in Nigeria plans their profits hence their losses are unnecessarily large in relation to their budget estimate, to identify the types of budgeting in some of the manufacturing business concern in Nigeria that enhance efficiency.

    Research Questions key to this study are; Does the manufacturing business organization control their levels of profit making and the means used to achieve it?, Does manufacturing business concerns in Nigeria plans their profit hence their losses are unnecessarily large in relation to their budget estimate?, Does the types of budgeting in some of the manufacturing business in Nigeria enhance efficiency?

     

    This study is significant to manufacturing companies as it will broaden their understanding about key components of budgeting especially those aspects they have being taking for granted.

     

     

     

    2,500.003,000.00 Add to cart
  • 2,500.003,000.00 Add to cart

Main Menu

{"cart_token":"","hash":"","cart_data":""}