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  • an-evaluation-of-the-radio-listenership-and-usage-pattern-amidst-market-women-in-omida-and-panseke-abeokuta
    Sold By: Olaleye

    An evaluation of the radio listenership and usage pattern amidst market women in Omida and Panseke Abeokuta

    Sold By: Olaleye

    ABSTRACT
    This research work is on An evaluation of the radio listenership and usage pattern amidst market women in Omida and Panseke Abeokuta. Without equivocation, this study evaluated the radio usage and listenership pattern amidst market women of Omida and Panseke market. The aim of the study was to critically investigate the manner in which market women in both markets use and is exposed to radio. This study was rooted in the theoretical foundation of dissonance, media system dependency and uses & gratification theories. The study also examined the various past researches that have been carried out which are associated with the study. The sample size of the study was 171 respondents, selected through purposive sampling technique. The study employed survey research design, in which questionnaires were administered to the sample population of the study. Out of the 171 questionnaires administered, only 170 were returned and analyzed in the study. The outcome of the study revealed that most of the market women in Panseke and Omida listen to radio regularly and they indeed prefer to listen or use the radio when at shop. The analysis also showed that they listen to radio because it relays the programme belts that give you gratification. More so, it was discovered that market women prefer radio to other media of mass communication and this is simply not unconnected to the fact that the medium is cheap, accessible, portable and can be listened to even while attending to customers in the market.

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  • 3,000.003,200.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • 3,000.003,200.00 Add to cart
  • 3,000.003,200.00 Add to cart

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