Influence of AKBC television commercial on consumers choice of closeup toothpaste – a survey of Ikot Ekpene local government area

Description

Abstract

Influence of AKBC television commercial on consumers choice of closeup toothpaste – a survey of Ikot Ekpene local government area. The project influence of AKBC Television commercial on consumers choice of close-up toothpaste in Ikot Ekpene Local Government Area was guided by the objectives of determining how AKBC television commercial on close-up toothpaste motivated the consumers of Ikot Ekpene Local Government Area and to find out the factor that compels consumers of close-up toothpaste to prefer AKBC television commercial to another. The population of this study was 143,077 people in Ikot Ekpene Local Government Area. The survey method was used. The sampling procedure used was the cluster sampling procedure which enable the researcher to select the respondents for the study. Instrument of data collection used was the questionnaire to elicit responses from the respondents. The findings showed that the people of Ikot Ekpene were satisfied with the AKBC television commercial on close-up toothpaste and that respondents indicated that they watch AKBC television commercials on close-up toothpaste. The study made some recommendations which include that the AKBC television should carry out a downward review on the advertising rate in order to enable more manufacturers to advertise their products, close-up advertisements need to be supplemented with personal selling.