Building self or building employees response to restaurant entrepreneurship in Katsina metropolis

Description

Abstract

Building self or building employees response to restaurant entrepreneurship in Katsina metropolis. Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question,“How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise are reviewed. Interviews with different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the process of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community. The industry is demanding and constantly evolving to meet the ever-changing appetites of customers. Trends such as fast-casual dining, locally sourced ingredients, and gluten-free options arise from the new needs and desires of clientele. Keywords: Building self, Building Employees, Response, Restaurant Entrepreneurship.