Description
ABSTRACT
This research was on the Role of Public Relations in Crisis Management, a case study of the Etiti Ihitte Uboma, L.G.A. of Imo State. Crisis is a necessary evil, a sine quo non. This was so because in the process to satisfy needs, people and organizations engaged in different activities and as a result crisis emerged. These crises that emerged posed a lot of problems to the society. The objective of this research was to investigate the cause of crises and examine the Roles of Public Relations in Crisis Management in Nigeria. This research used both primary and secondary sources of data collection and population of the study was 9,010 and sample size was 383 chi-square test of independence were used to test the hypotheses as survey method was an ideal for a good research like this. Included in the findings were that unemployment, land disputes, intolerance and lack of application of public relations strategies cause crises among others like improper demarcation of land boundaries, regular surveillance and tolerance among communities. The research recommends that this crises should be carried out through public relations enlightenment programmes.
TABLE OF CONTENTS
Title page
Approval page i
Dedication ii
Acknowledgments iii
Table of contents vi
Abstract v
CHAPTER ONE
INTRODUCTION
1.1 Background of the study 1
1.2 Statement of problem 1
1.3 Objective of the study 2
1.4 Research questions 2
1.5 Research hypotheses 3
1.6 Significance of the study 3
1.7 Scope / delimitation of the study 4
1.8 Limitation of the study 4
1.9 Definition of terms 4
References 7
CHAPTER TWO
LITERATURE REVIEW
2.1 Sources of literature 8
2.2 Review of related literature 8
2.3. Theoretical framework 28
2.4 Summary of literature 29
References 30
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research design 31
3.2 Area of study 31
3.3 Population of the study 31
3.4 Sample size determination 31
3.5 Sample size 33
3.6 Research sample and sampling technique 33
3.7 Instrument for data collection 33
3.8 Validity of the Instrument 33
3.9 Reliability of instrument 34
3.10 Method of data collection or administration of instrument 34
3.11 Method of data analysis 34
References 36
CHAPTER FOUR
DATA ANALYSIS AND PRESENTATION
4.1 Distribution and return of questionnaire 37
4.2 Data analysis 40
4.3 Test of hypotheses 49
4.4 Answer to research question 54
4.5 Discussion on findings 55
References 56
CHAPTER FIVE
SUMMARY RECONIMENDATIONS AND CONCLUSION
5.1 Summary 57
5.2 Discussion of findings 58
5.3 Recommendations 59
5.4 For further studies 61
5.5 Conclusion 61
References 63
Bibliography 64
Appendixes
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