Description
Abstract
This project is on Influence of billboard advertising of students electioneering campaign in Fidei Polytechnic, Gboko. The aim of this research work is to find out the influence of Billboard advertising. In particular, the study sought to ascertain the extent that the electorate in Fidei poly exposed to political advertising which billboard was the electorate most exposed to in political advertising as well as the extent that billboard advertising influenced the voting decisions of the electorate. To achieve this, the study used the survey method with the questionnaire as a research instrument. In this work, I started the research problems, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis. In the work, the whole of the given tested hypothesis was empirically supported. From the finding, it was observed that: Billboard advertising is more likely to convey the advertising messages to the target audience than other forms of advertising. Billboard advertising appeals more to advertisement than other forms of advertising and position the advertiser quicker in people’s mind than any other media. Billboard generally influences the target’s decision. After analyzing these findings and drawing conclusion, the researcher made some recommendations.
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