Influence of AKBC radio programme (Market Guide) on listeners in Uyo local government area

Description

Abstract

Influence of AKBC radio programme (Market Guide) on listeners in Uyo local government area. This study was on The Influence of AKBC– Radio  Programme“Market Guide” on the shopping decisions of residents of Uyo Local Government Area. Its objective was to ascertain whether residents of Uyo Local Government Area listen to the programme and ascertain if they applied information gained from the programme in their shopping decisions. A survey research design was used to generate data that were gotten through the questionnaire. Philip Mayer’s guide was used to sample 380 respondents. Findings indicated that the residents listen to the programme with a view to getting market-oriented information which they also apply in their shopping decisions. It is recommended for Saturday morning prime time when most families can listen to it at their breakfast table. Also, it will be useful for both male and female talents to co-host the programme to create variety and enhance programme dynamism. .