Influence of public relations on customers satisfaction – a survey of customers of Enjim hotels and suites in Uyo

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Abstract

Influence of public relations on customers satisfaction – a survey of customers of Enjim hotels and suites in Uyo. This research work was on the“influence of public relations on customers satisfaction” using Enjim Hotels, Uyo as a survey study. The objective of this study is to ascertain the influence of Public Relations on customers satisfaction in Enjim Hotels and suite, Uyo. To find out the relationship of customers of Enjim Hotels and Suite and staff of the organization. To find out the extent customers of Enjim hotels and suit Uyo are exposed to public relations of the organization. The researcher employed the X and Y theory which describes two contrasting models of work motivation that have been used in human resources management, organization behaviour, and organizational development. Theory X assumes that most people dislike work and avoid it to the extent possible, therefore they must be continually coerced, controlled and threatened with punishment to get work done. While theory X assumes that physical mental effort, and natural effort of most people (depends on the work environment). A survey method was used in this study with a total population of 50 the work adopted census to sample 85.00 staff of the organization. The finding of this study revealed that out of 200 respondents representing 100% 80% agreed that they are aware or exposed to public relations activities in Enjim Hotels and suites, Uyo while 20% says that they are not aware or expose to the public relations activities in Enjim Hotels and, Uyo. The study recommended that management of business organizations should not mainly focus on maximizing profit at expense of their customers rather they should realize the potential of public relations in the building and enhancing a good image for the success of the organization.