THE IMPACT OF ADVERTISING SLOGANS ON CONSUMER BUYING BEHAVIOUR (A STUDY OF NIGERIAN BREWERIES, IBADAN)

ABSTRACT
The study addressed the impact of advertising slogans on consumer buying behavior in advertising area. The study is organized in chapter one which gives insight into the study coupled with statement of the problem, objective of the study, significance of the study, research questions, scope of the study, limitation of the study and historical background of the study. In addition, chapter two contained the reviewed of relevant literature and theories, whole chapter three discussed methodology adopted for the study. Chapter four explained how the whole chapter was brought into conclusion viz-a-viz references and appendixes.