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The impact of public relations department on organizational performance

3,000.00

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Abstract

This project focuses on The impact of public relations department on organizational performance. This research work investigates the impact of public relations department on organizational performance. The research work studies how the public altitudes are being conveyed to the management, how the policies are being managed and formulated and also the consumer’s perspective of the Nigeria Bottling Company’s products. It is observed that most research centered on the impact of public Relations on Organization but this research focuses on both the impact on consumers and organization activities the company. However, it also investigates the company programmes if it is being effectively utilized or not. The study evaluated various impacts and functions of public relations department can perform towards the performance of the organization. The study adopted survey method to sample people’s opinion on the organizational performance and used questionnaire as its instrument. 

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