THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT A STUDY OF CASCO COMPANY LAGOS

Description

One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus of marketing thereby making product a fundamental tool of marketing. But Ebue 1990:1 stated that if you product, package it brilliantly, price it, rightly distribute it well and position it to best meet the needs of customer you must have wasted all the marketing skills if nobody knows you have those things. Your customers will only know through promotional activities.

TABLE OF CONTENT

Cover page

Title page

Approval page

Dedication

Abstract

Acknowledgment

Table of content

CHAPTER ONE

1.0 Introduction

1.1Introduction

1.2Statement of problem.

1.3Objectives of study

1.4Research hypothesis

1.5Significance of the study

1.6Scope of the study.

1.7Definition of terms.

CHAPTER TWO

LITERATURE REVIEW

2.1Analysis of the various promotional tools.

2.2Nature and importance of promotional activities

2.3Promotional objectives

2.4Promotional budget

2.5Companys profile

CHAPTER THREE

DESIGN OF THIS STUDY OR RESEARCH METHODOLOGY

3.1Method of data collection

3.2Sources of data

APrimary source of data collection

Bsecondary source of data collection.

3.3Population of study

3.4Determination of sample size

3.5Research instrument used.

3.6Sampling technique

3.7Method of data treatment and analysis

3.8Limitation of the study

CHAPTER FOUR

PRESENTATION ANALYSIS AND INTERPRETATION OF DATA

4.1Presentation of analysis of data

4.2Testing hypothesis.

CHAPTER FIVE

DISCUSSION OF FINDINGS, RECOMMENDATION AND CONCLUSION

5.1Summary of findings.

5.2Recommendation

5.3Conclusion

Bibliography

Appendix I

Appendix II