Description
ABSTRACT
The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the population samples and information generated were analysed using the percentage method, findings generated were used as the basis upon which recommendation are made.
TABLE OF CONTENTS
1.1 HISTORICAL BACKGROUND OF THE STUDY 1
1.4 RELEVANT RESEARCH QUESTION 6
1.5 SCOPE AND LIMITATION OF THE STUDY 6
1.6 SIGNIFICANCE OF THE STUDY 7
2.1 MARKETING INFORMATION SYSTEM 10
2.2 NEED FOR MARKETING INFORMATION SYSTEM 11
2.3 DECISION AND RISK IN MARKETING RESEARCH 12
2.4 DECISION MAKING PROCESS 13
2.5 INFORMATION SOURCE TO MARKETING INFORMATION SYSTEM 16
2.6 STANDARDISED SOURCES OF MARKETING DATA 20
2.7 MARKETING DECISION SUPPORT SYSTEM 22
2.8 BENEFIT AND USES OF MARKETING INFORMATION SYSTEM 23
3.3 DETERMINING POPULATION AND SAMPLE SIZE 27
3.4 ADMINISTERING QUESTIONNAIRE 27
4.1 ANALYSIS OF RETURNED QUESTIONNAIRE 29
SUMMARY OF FINDING RECOMMENDATION AND CONCLUSION 38
Reviews
There are no reviews yet.