Analysis of audience response to mass media framing of the coronavirus pandemic

Description

Abstract

Analysis of audience response to mass media framing of the coronavirus pandemic. This project work was concerned with an Analysis of Audience Response To Mass Media Framing Of The Coronavirus Pandemic. A Study of Staff and Mass Communication Students of National Open University, Lafia Study Centre. This research was generally targeted at analysing the audience response to mass media framing of the coronavirus pandemic. Its specific objectives were to pinpoint how the audience react to COVID19 messages framed by the media, identify the various ways the media frame messages, know if mass media ways of framing COVID19 messages have negative or positive effects on the audience and identify better ways the media can frame messages concerning COVID19. For the purpose of this research, the Framing Theory was used. Framing theory sought to understand how the presentation of issues guides public opinion. The sample size used was 157, that is, the whole population of the staff of National Open University, Lafia Study Centre and the 400 level students. The sampling technique adopted for this study was the probability sampling technique and questionnaires were used as the research instrument. Data was collected from primary and secondary sources. Simple tables, frequencies, and percentages were adopted in the presentation and analysis of the data generated for the study. From the presentation, analysis and interpretation, it was therefore concluded that the media have not really framed COVID19 messages in a way that gives the right impression or passes the right messages to the audience.