Audience perception of NTA Uyo news presentation – a survey of Uyo local government area

Description

Abstract

Audience perception of NTA Uyo news presentation – a survey of Uyo local government area. This research work was set out to assess the audience perception of NTA Uyo news presentation. The objectives of the study were set thus to find out if the residents of Uyo watch NTA Uyo news, to find out the perception of Uyo residents towards NTA Uyo news presentation, to determine the more convenient time Uyo residents watch NTA Uyo news broadcast and also to find out the level of motivation of Uyo residents over NTA Uyo news broadcast. The researcher used cluster sampling techniques to generate data which questionnaire forms were the principal instrument used for data collection. Also, the following findings were made at the end of this study which were: it was revealed that the respondents watch the NTA Uyo news broadcast mostly by 6 am and also agreed that, Uyo news broadcast is educating, informing and entertaining and the majority of Uyo residents do watch NTA Uyo news broadcast.