Customer relations practice and patronage of banks – a study of First Bank of Nigeria, Uyo

Description

Abstract

Customer relations practice and patronage of banks – a study of First Bank of Nigeria, Uyo. This study was designed to ascertain“Customer Relations Practice and Patronage of Banks”, A study of First Bank of Nigeria Uyo. The population of the study was 4,925. However through cluster and simple random 365 was arrived at as the sample size. To achieve the objectives of the study, the survey method was used as a research design while the measuring instrument was the questionnaires which contained 11 questions and were administered to customers of First Bank of Nigeria, Uyo. The study revealed that customer relations prompt attention to customers, which enhances patronage. The study recommended that customer relations officers in First Bank of Nigeria, Uyo should keep on its policy of prompt attention to customers so as to maintain and enhance patronage. They should maintain friendly relations with customers.