Description
Evaluation of the television medium as a channel for campaign against vote buying during elections in Nigeria (study of Nigeria Television Authority, (NTA), Abuja).
Abstract
The general objective of this research work is to investigate television campaigns against vote buying and its impact on voters in Nigeria. However, the specific objectives are to examine the awareness level of citizens on the issue of vote buying and selling in Nigeria elections identify the perceived reasons for vote buying by politicians determine the perception of citizens toward vote buying in elections. find out the implication of vote buying in Nigeria”s electoral system and identify various means by which television stations campaign against vote buying. Media Agenda-Setting theory was used as the theoretical framework. The design of the study was the survey method. The population of the study was the entire staff of the News and Current Affairs Department, Nigeria Television Authority, NTA Abuja. The researcher considered simple random sampling techniques as the most suitable means of obtaining data and used close-ended questionnaires. Data was collected by administering the questionnaires to the respondents who are staff of the News and Current Affairs Department, Nigeria Television Authority, NTA Abuja. The study found out that citizens are aware of vote buying by politicians during elections the compulsion to win, lack of discipline, corruption, and personal insecurity, are causes of vote buying by politicians vote buying is indeed dangerous and has to be stopped else it destroys the very essence of elections and the media hold the power of discouraging vote buying. Based on the findings the study recommended that in-depth coverage of voting units to detect suspicious activity should be carried out. This will help to discourage any wrong acts to corrupt the voting process and encourage the masses to be much more involved in the electoral process.
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