| Content |
ABSTRACT
The research work here seeks to examine in the impact of public awareness/enlightenment in tourism industry in Lagos state. Through the study, the researcher was able to discover that public enlightenment is an important factor in the promotion of tourism in Nigeria. It was discovered that Lagos state have a lot of tourism sites which represents ancient and recent histories in Nigeria and the Yoruba tribe in particular. Unfortunately, not everybody knows about the existence of these museums due to poor public enlightenment. The researcher therefore is of the opinion that public enlightenment should be integrated into the tourism world especially in Nigeria so as to boost the tourism industry which will directly boost the nations economy.
CHAPTER ONE
INTRODUCTION
Tourism is defined as a composite of activities, services, and industries that delivers a travel experience to individuals and groups travelling fifty miles about eighty kilometers or more from their homes for purposes of pleasure. Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who travel to and stay in places outside their usual environment for more than twenty-four 24 hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. In 1941, Hunziker and Krapf defined tourism as people who travel the sum of the phenomena and relationships arising from the travel and stay of nonresidents, insofar as they do not lead to permanent residence and are not connected with any earning activity. In 1976, the Tourism Society of England's definition was: Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes. In 1981, the International Association of Scientific Experts in Tourism defined tourism in terms of particular activities selected by choice and undertaken outside the home. The terms tourism and travel are sometimes used interchangeably. In this context, travel has a similar definition to tourism, but implies a more purposeful journey. The terms tourism and tourist are sometimes used pejoratively, to imply a shallow interest in the cultures or locations visited by tourists. Tourism is one of the worlds largest industries. For developing countries it is also one of the biggest income generators. But the huge infrastructural and resource demands of tourism e.g. water consumption, waste generation and energy use can have severe impacts upon local communities and the environment if it is not properly managed. Tourism is vital for many countries, such as Nigeria, France, Egypt, Greece, Israel, United States, Spain, Italy, and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives, Philippines and the Seychelles, due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxicabs, hospitality services, such as accommodations, including hotels and resorts, and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres Wealthy people have always travelled to distant parts of the world, to see great buildings, works of art, learn new languages, and experience new cultures and to taste different cuisines. Long ago, at the time of the Roman Republic, places such as Baiae were popular coastal resorts for the rich. The word tourism was used by 1811 and tourist by 1840. In 1936, the League of Nations defined foreign tourist as someone travelling abroad for at least twenty four hours. Its successor, the United Nations, amended this definition in 1945, by including a maximum stay of six months. There has been an upmarket trend in the tourism over the last few decades, especially in Africa, where international travel for short breaks is common. Tourists have high levels of disposable income, considerable leisure time, are well educated, and have sophisticated tastes. There is now a demand for better quality products, which has resulted in a fragmenting of the mass market for beach vacations; people want more specialized versions, quieter resorts, family oriented holidays or niche market targeted destination hotels. The developments in technology and transport infrastructure, such as jumbo jets, low cost airlines and more accessible airports have made many types of tourism more affordable. As of April 28, 2009 The Guardian article notes that, the WHO estimates that up to 500,000 people are on planes at any time. There have also been changes in lifestyle, such as retiree age people who sustain year round tourism. This is facilitated by internet sales of tourism products. Some sites have now started to offer dynamic packaging, in which an inclusive price is quoted for a tailor made package requested by the customer upon impulse. Tourism has become a popular global leisure activity. In 2010, there were over 940 million international tourist arrivals, with a growth of 6.6 as compared to 2009. International tourism receipts grew to US919 billion euro 693 billion in 2010, corresponding to an increase in real terms of 4.7. As a result of the late2000s recession, international travel demand suffered a strong slowdown beginning in June 2008, with growth in international tourism arrivals worldwide falling to 2 during the boreal summer months. This negative trend intensified during 2009, exacerbated in some countries due to the outbreak of the H1N1 influenza virus, resulting in a worldwide decline of 4 in 2009 to 880 million international tourists arrivals, and an estimated 6 decline in international tourism receipts. We have witnessed an exponential growth in global tourism over the past half century. 25 million international visitors in 1950 grew to an estimated 650 million people by the year 2000. Several factors have contributed to this rise in consumer demand in recent decades. This includes an increase in the standard of living in the developed countries, greater allowances for holiday entitlements and declining costs of travel. Tourism is an important export for a large number of developing countries, and the principal export for about a third of these. The business sectors comprising the tourism industry include: transportation, accommodations, eating and drinking establishments, shops, entertainment venues, activity facilities, and a variety of hospitality.
|
ABSTRACT
This research work was carried out on the Impact of marketing communication on tourist destination a case study of Obudu cattle ranch Cross river state. This study reveals the importance, prospects and challenges of marketing communication in tourist destination. It also highlights that marketing communication is an important tool to improve the tourism sales volume and revenue. Different problems of marketing communication are analysed and the possible solutions to these problems were formulated. Research finding were made with the use of questionnaire where it was analysed and concluded that marketing communication should be introduced into the tourism industry which would help the industry in achieving outmost profit. The method used to analysed and interpret the data was simple percentage and quantitative method respectively.
| ABSTRACT
The project focused on the impact of rail transportation development in tourism industry as it described the benefits that will be gained from tourism in the country provided the transport system in well developed. This project work covers area such as the definitions of tourism and transportation, the relationship between transportation and tourism, elements of transportation, modes of transportation, importance of transportation in Nigeria and its roles in tourism industry. The method used in carrying out the research were questionnaire administration and personal observation. Recommendation includes the development of the transport modes in the country, publicity about the tourist sites through the use of port PORTHARCOURT RAILWAY CORPORATION brochure about tourist sites in Nigeria provision of infrastructures and superstructures to tourist sites. Private sectors should likewise participate. In the development of transportation. Holiday relief should be given to the working population of the country to participate in tourism.
CHAPTER ONE
1.0 Introduction
In world of change, one constant in the last quarter of the twentieth century has been the sustained growth of tourism both as an activity and an industry occupation.
Leiper 2000:3 defined tourism as a whole range of individuals, businesses, organisations and placed which combine in some way to deliver a travel experience. Tourism is a multi dimensional multifaceted activity which touches many lives and many different economic activities that is, it can be used for the development of the concerned areas if properly utilised by both the government and private sectors.
Tourism can be viewed as a situation in which the visitors interact with the hosts. This clearly means that tourism is the movement of people from their usual place of residence to another destination for either pleasure, recreation or other purpose.
The main things that can be deduced from the brief description of tourism above is that, it has to deal with the movement of people transportation from their usual place of residence to another. Also, the stay which deals with either leisure, pleasure or recreation is obviously not connected with any remunerated activity and for the desired result to be achieved, it has to be over 24hours but less than a year.
However, in the process of tourists carrying out the various tourism activities, there is need for a moving conveyance which is transportation. Osinubi 2006:1 defined transportation as the movement of people, goods and services from one place to another. The extent of accessibility of an area determines the inflow of tourist to such sites. A tourist attraction must be thrilling, exciting and beautiful which are parts of the real motivating factors for tourism activities.
1.1 Background of the research
According to G. O. Ogunremi 2003. The ultimate purpose of transport is to serve mankind. It is an integral part of the economy of every society whether advanced or simple economies; and both production and distribution of goods at all levels rely heavily on transport. Transport economists such as Bonavia, Norton, Sharp and Healey see transport as being indispensable to any economy which necessitated the construction of rail roads in Nigeria in the precolonial and colonial times. According to Hugh Norton, transportation enables society to enjoy the advantages of specialization of resources, and the benefits of division of labour by making it possible for products to be brought from great distances thus avoiding the necessity for local production of needs.
More importantly, the earliest demand for transportation of things arose from the fact that men wanted a variety of natural products but nature did not provide them in one place. This buttresses Walsh Healeys assertion which says man as a hunter and gatherer carried himself to wherever there was a surplus to meet his needs. To satisfy immediate future needs, he had to carry some with him O. Omosini, Background To Railway Policy in Nigeria, 18771901
By 1886 the British Colonial activities and intentions under Governor Macgregor and Edgerton was to extend the construction of rail line to the furthermost part of Northern Nigeria A. Akinjogbin, 2001:146. The issues regarding development of railway system in Nigeria through Port Harcourt were well articulated by different authors in line with the aim of British to annex the legitimate products in hinterland.
Rail construction in Nigeria served as a major catalyst to the socioeconomic development of major towns in Nigeria, Port Harcourt and other communities in Kwara State as an integral part of the country benefited immensely from it since 1912. The construction of rail terminus in Port Harcourt boosted economic activities of Port Harcourt and its environs because it attracted many people to Port Harcourt. This research analyzes why it is necessary to formulate a policy that would hasten the rehabilitation of existing rail lines, particularly the existing structures at Port Harcourt terminus erected by the colonial master for the benefit of Port Harcourt community and travellers. It is important to look at the geographic location of Port Harcourt as a strategic point for white men during the period of railway construction.
Transportation as both heritage and contemporary attraction has been under valued by tourism and leisure promoters. However, it is increasingly being recognized that transport has significant potential both its own right and in combination with other locally or regional based attraction.
The transport experience can be the primary reason if not exclusive tourism experience, embracing qualities of heritage nostalgia, education, uniqueness, added value and entertainment.
Also, certain form of transportation offers a unique transport experience based on the nature of the transport and location it is set in, thereby contributing to the easy movement to the place. The unique transport experience increases the demand for transportation.
Transportation as one of the features of the tourism industry is as old as human existence. In ancient times, before tourism came into realization, people move on foot and travel a along distance through a lot of time was wasted, because the primitive means of transportation was used. Modern day transportation came into existence due to the limitation placed on the places that can be reached on foot and has greatly contributed to the development of tourism.
Objectively, it can be deduced that it deals with the movement of people from place to place to place for leisure, recreation, pleasure etc.
Tourism as a neglected area of culture in Nigeria is of no doubt a recently introduced course in higher institutions. It is facing a lot of problem such as illiteracy, misconception of term etc. A lot has been done and is still going on to alleviate these problems by different organizations e.g. United Nations World Tourism Organisation UNWTO, Association of Nigeria Journalist and Writers of Tourism ANJET, Nigeria Tourism Development Corporation NTDC etc.
Conclusively, tourism and transportation are two inseparable twin as one helps the other which means the role transport plays in tourism cannot be under emphasized.
1.2Statement of Research Problem
Tourism and transportation sectors have great concern over the increasing fall of state affairs which has be on blamed on the following.
Tourism in Nigeria has suffered a lot of set back during the last few years due to a lot of factors such as frequent ethnic and religions clashes and hostage taking for example in oil producing areas, which have tampered with the security system of the nation.
Furthermore, available roads to most of our attractions are not motorable, lack of electricity and potable accommodation is a luxury in most of our resorts while most of them are still without communication facilities despite the advent of Global system mobile communication in the country lack of awareness programme to encourage people to visit places. Thus, inadequate funds for rehabitation of facilities.
1.3 Aim and Objectives of the study
As the tourism industry is of rapid growing segment of todays economy and consideration have been given to the importance of rail transportation development on tourism only. Therefore, the aim of this study centered on it.
It is also aimed at looking into the various problems that face the effective uses of rail transportation system and how these problems can be solved. The significance of rail transportation system in tourism industry will be adequately highlighted.
The study is going to analyze the impact of rail transportation development on tourism industry for effective performance and the various modes available. Also, the various problem that are likely to affect the expected impact of the rail transportation plays in tourism industry. Furthermore, it is going to link the development of tourism in Nigeria to the extent of development of rail transportation.
Government will also get to know of the negative impacts of poor transportation networks on tourism and ways these can be tackled for proper tourists flow into Nigeria especially the tourism destinations thereby benefiting from tourism.
1.4 Significance of the study
The importance of the study will facilitate the significance of rail transportation development system in tourism performance.
It will also stimulate researcher s to further investigate way of improving rail transportation system in tourism industry for effective performance.
Finally, the research will tend to highlight the relationship between transportation system and the tourism industry.
1.5Research question
The following research questions are some of the questions to be used in the process of this study.
Are there any impact of rail transport development on tourism development and performance in Nigeria
Are there are relationship between transportation and tourism industry
Are there any governments participation in tourism industry in reference to transport system in Nigeria
Does rail transport development contribute to the level of revenue from tourism industry
1.6 Research Hypothesis
The research hypothesis formulated is will be tested using 0.5 degree of error freedom.
H0 there is no significance impact on rail transport development to tourism performance
H0 there is no contribution to the level of revenue from rail transport development to tourism industry
1.8Scope of the Study
This research work will cover activities on rail transportation, its development, impact to the economy, significance to tourism and its performance.
1.9Limitation of the Study
The research will be limited to rail transportation development, and will be referencing the Port Harcourt railway corporation o Rivers State.To have researched more, the researcher could not because of financial constraint
1.10Definition of terms
Tourism: It is the relationship of phenomenon arising from voluntary travel and stay of an individual away from his/her usual place of residence to a predetermined destination in search of pleasure, leisure etc. and not connected with any remunerated activity.
Visitor: Someone travelling from his place of usual residence to another place but not primarily for tourism activities though he/she might enjoy it during the stay in the area.
Hotel: According to the proprietors act of 1956, a hotel is an establishment offering food, drinks and sleeping accommodation if so required by travellers who appear able and willing to pay for services and facilities provided.
Travel Agent: It is an organisation who acts as an intermediary between tour operators and tourists by providing the various services needed by both parties though has a principal who he is directly responsible to. Such services are transport companies, hotel groups, travellers cheque, visas etc.
Tour: It is a journey for pleasure during which several places of interest are visited.
Tour Operator: It is the manufacturer of a tourism product who organizes and sells tour.
Tourist destination: It refers to the place the attractions are physically sited. Also, it is a geographical unit visited by tourists which may be self contained, centre, a village, a town or city, district in an area, region, island, a country or a continent.
Transportation: It refers to the act of moving tourist and the services required by them from one place to another.
Industry: A branch of commercial enterprises concerned with the output of a specified product or service.
International tourism: It is a type of tourism that involves tourists travelling from their own country to another place, mainly crossing the international boundaries.
Domestic Tourism: It means the movement of tourists within the same country for either leisure, pleasure etc.
Tourist market: It is defined by reference to the composite product, the seller producer who supplies it and the buyer tourist who exercises the demand for it.TABLE OF CONTENT
Cover page
Title page
Approval page
Dedication
Abstract
Acknowledgment
Table of content
CHAPTER ONE
1.0 Introduction
1.1 Background of the research
1.2Statement of research problem
1.3 Objectives of the study
1.4 Significance of the study
1.5Research question
1.6 Research Hypothesis
1.7Limitation of the study
1.8Definition of terms
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction
2.1Review of concept
2.2Review of related work
2.3Empirical studies
2.4Theoretical framework
2.5Summary of the review
CHAPTER THREE: RESEARCH METHODOLOGY
3.1Research method
3.2 Fact finding method
3.2Sources of Data
3.3Population of the study
3.4Sample and Sampling
3.5Research Instrument
3.6Reliability and Validity of Instrument
3.7Method of Investigation
3.8Method of Data Analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Data presentation and Analysis
4.2 Test of Hypothesis
4.3 Discussion
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1Summary
5.2Conclusion
5.3 Recommendation
References
Bibliography
Appendix I
Appendix II | ABSTRACT
This project analyses the emerging trends in creative tourism, as well as the possibilities of developing creative offer as a means of sustainable development protection of resources, sociocultural elements, natural elements and improving the local populations standard of living of small historic towns in Ekiti state It further analyses the current state of creative offer, sets the goals and suggests some possible strategies for developing creative tourism educational workshops, creative workshops, etc. as both the basic and additional element of the tourist offer based on sustainable principles, and for creating a recognizable destination brand identity through a valorisation of uniqueness and diversity. The project also answers the key questions of creative tourism offer enrichment and enhancement, and defines the means to innovate the promotional strategy with the goal of repositioning. The reconception of development in small historic towns and, ultimately, attracting future tourists, requires a synergy of all offer stakeholders, local communities and indigenous residents in forming new elements of creative initiatives through a valorisation of the past and the present. | ABSTRACT
This project analyses the emerging trends in creative tourism, as well as the possibilities of developing creative offer as a means of sustainable development protection of resources, sociocultural elements, natural elements and improving the local populations standard of living of small historic towns in Ekiti state It further analyses the current state of creative offer, sets the goals and suggests some possible strategies for developing creative tourism educational workshops, creative workshops, etc. as both the basic and additional element of the tourist offer based on sustainable principles, and for creating a recognizable destination brand identity through a valorisation of uniqueness and diversity. The project also answers the key questions of creative tourism offer enrichment and enhancement, and defines the means to innovate the promotional strategy with the goal of repositioning. The reconception of development in small historic towns and, ultimately, attracting future tourists, requires a synergy of all offer stakeholders, local communities and indigenous residents in forming new elements of creative initiatives through a valorisation of the past and the present. | CHAPTER ONE
1.0 Introduction
This project is on Creative tourism a panacea for economic sustainability in Abia state. Creativity appears to have become positioned as a panacea for a wide range of problems. The development of creative cities (Landry, 2000), creative clusters (Mommaas, 2009), creative industries (O'Connor, 2010) and the creative field (Scott, 2010) can serve to attract the creative class (Florida, 2002) and hopefully rescue the economy, as well as knitting communities together and revitalizing local culture.
However, there is also a skeptical tone emerging in many recent studies of creativity (e.g. Peck, 2005), which is now also being repeated in the field of tourism (Long and Morpeth, forthcoming). The rapid rise, dissemination and subsequent critique of creative development strategies mirror the development of cultural tourism in the 1980s and 1990s (Richards, 1996, 2001). In fact „creative tourism‟ is often seen as a form of, or an extension of cultural tourism.
The issue of economic sustainability and Practice of tourism considers many different facets of the creative tourism phenomenon, and examines the ways in which it has been developed in various places. Creative tourism has been faced with challenges in the aspect of creative tourism development and, despite the emergent critical thoughts on the subject, they tend to emphasize the positive aspects. Does this suggest that creative tourism is just one more aspect of the creativity hype, or can creative experiences act as an effective alternative to more “traditional” tourism development strategies? In this sense, it is important to understand the concept of creative tourism better in order to provide an effective assessment of its theoretical position and practical importance.
According to (Peter 2011:p23). Creative tourism is a concept that only formally defined a decade ago, but in the intervening years it has seen a significant growth worldwide. The range of presentations at this conference on different creative tourism programmes from all corners of the globe is a clear indication of how widespread it now is. In this research I will try and set out some of the reasons for this growth, the different forms of creative tourism that have developed and the challenges that remain for those involved in this new sector of tourism. My basic argument is that the growth of creative tourism has been driven by both production and consumption related forces, and that the maximum benefit can be derived by creatively combining the efforts of both producers and consumers to develop it as a panacea for economic sustainability to the people of Abia State that both engage and transform participants and host communities alike.
1.1 Background to the Study
The term "creative tourism" was coined by Richards and Raymond (2000). The idea for more creative forms of tourism originated in a European project – EUROTEX – which aimed to stimulate craft production through tourism (Richards, 2005).
Although the idea of developing creative experiences was not in itself new, creative tourism was quickly taken up and made more concrete through the development of courses and workshops (e.g. Creative Tourism New Zealand), conferences and seminars (Barcelona 2005, 2010, Santa Fe, 2008) and a range of publications (Richards and Wilson 2006,2007; Wurzburger et al. 2008; Richards, 2011).
The creative tourism idea seemed to catch on not only because of the evolution of tourist demand but also because it fitted a range of contemporary policy agendas. Creativity has indeed been broadly applied in several fields, most notably in the creative and cultural industries. The Green Paper on Cultural and Creative industries (European Commission, 2010) was a major source of legitimation of demands for more studies of and intervention in the creative field.
In recent years the recognition of the economic potential of culture (e.g. KEA, 2006) as well as creativity (e.g. UN, 2008; 2010) seemed to position creativity as a development tool and as a potential solution to a range of economic and social problems (the need for innovation, new approaches to learning, developing social capital and community cohesion, etc.). With the advent of the global financial crisis, the need for creativity seems have climbed even higher up many political agendas. This is also clear in the field of tourism, with the recent renaming of the Indonesian Ministry for Culture and Tourism as the Ministry for Tourism and Creative Economy and the development of creative tourism networks in places as far afield as Barcelona, Santa Fe and Thailand (see below).
Creative tourism appears therefore as a key development option for various reasons and can serve distinctive objectives. Firstly, it responds to the need for tourism to re-invent itself as well as to the need for destinations to do something different in a saturated market. It can also meet the desire of tourists for more fulfilling and meaningful experiences (see also the concept of 'experiential tourism' – Prentice, 2001: 2005; Smith 2006). On another level, there is a growing raft of small creative enterprises, looking for new markets to develop. Creativity is becoming an increasingly popular career option (McRobbie, 2010) and the new creative need markets to target. The popularity of creative practices such as music, dance and photography is also increasing (e.g. Cultural Alliance, 2010). Altogether, these trends explain and to a certain extent legitimate the popularity of creative development strategies among policy makers.
At the same time, many cities are struggling to become more creative, and to present themselves as creative destinations – not only as places where co-creation is possible, but also for attracting creative and educated people (the "creative class", Florida, 2002). Attracting the creative class as visitors may eventually also persuade them to live in these cities, which in turn will contribute to their creative atmosphere, adding in turn to creative production and tourism attractiveness. The end result has been more than a decade of expanding creative tourism production and consumption, to the point where it has become an established niche in the global tourism market.
Some of the most developed examples of creative tourism activities are provided by creative networks aimed at linking tourists and locals. As well as the Creative Tourism Barcelona programme (which is described in more detail in the current issue by Caroline Couret), Creative Paris (http://www.creativeparis.info/en/) has recently been established, offering a range of creative experiences for visitors including visual, performing and culinary arts, fashion and design, writing and philosophy and gardening. In Austria, a range of creative experiences throughout the country have been brought together by Creative Tourism Austria (http://www.kreativreisen.at/en/home.html), which provides links to various „creative hotspots‟ around the country. Creative Tourism Austria also has a model based more on developing relationships with commercial partners, including hotels and spas.
Creative Tourist.com has been established by the Manchester Museums Consortium, and acts more as an information board for people wanting to experience the creative scene in Manchester (http://www.creativetourist.com). As the website itself explains, it is: "A Manchester Facebooky, Twittery, Guardian-ish, Book-marky, Arts-cum-Culture-cum-Shopping & Foodie Guide Type Thing‟. These developments underline the increasing intertwining of creativity, tourism, new media and networks in the contemporary network society (Castells, 1996).
1.2 Statement of Problem
A growing number of tourists at major sites and in small communities have raised questions about the sustainability of this form of tourism. Historic city centers have started to suffer from a “vicious circle” of cultural tourism development in which famous sites attract large number of tourists thus degrading the quality of experience and driving “serious” cultural tourists away (Russo, 2002). In the search for their uniqueness through cultural tourism, many places have followed similar strategies, which have resulted in making those places feel and look the same (Richards and Wilson, 2006). Consequently, several places have started to search for the new forms of articulation between culture and tourism to help to strengthen rather than water down local culture.
The researcher have identify the following problem within the case study among which are:
- That Akwette cloth weaving in Ukwa west L.G.A have recently have a downside in marketing and this is as a result that the management has decided to reduce the quality of its production from the original.
- Notwithstanding the above issue, the production company has been able to give employment to the youths of the community, but are limited to the brown of production the produce.
- The researcher also seek it explore and find out if Akwette cloth weaving in ukwa west L.G.A has been able to serve as a panacea to the economic sustainability of the state Abia.
1.3 Aim and Objectives of Study
The project work aims at determining and highlighting the sore contribution of creative tourism to economic sustainability to thee people of Abia State.
The objectives are stated as follows:
- To determine the relationship between creative tourism and economic sustainability.
- To explore the weakness and challenges of creative tourism within the community Ukwa west L.G.A.
- To evaluate Akwette cloth weaving industry in ukwa west L.G.A and its progression.
- Finally to make possible suggestion and recommendation to the industry based on the findings of this research.
1.4 Conceptual Framework
Since creative tourism has been referenced as a subset of cultural tourism, I have studied the much larger field of cultural tourism to give my research of creative tourism history and depth.
Identified creative tourism resources include the Journal of Tourism Consumption and Practice, which deals with a variety of tourism subsets and initiatives including a specific special issue on creative tourism. Books found include; Tourism, Creativity and Development by Greg Richards & Julie Wilson and Creative Tourism: A Global Conversation: How to Provide Unique Creative Experiences for the People Worldwide, which was based on the 2008 Santa Fe & International Conference on Creative Tourism held in Santa Fe, New Mexico. This conference brought together delegates from 16 countries around the world to engage in a conversation about how best to leverage the tourism sector for community and economic development.
1.5 Research Questions
The following research questions shall guide the study;
- Has Akwette cloth weaving in ukwa west L.G.A been able to provide job opportunity to the youths of the community?
- What is the contribution of Akwette cloth weaving to the community at large in terms of co-operate image.
- What is the revenue generated from Akwette cloth weaving in ukwa west L.G.A to the government per annum?
- What are the challenges faced in the industry towards creative tourism?
- How can creative tourism be developed and promoted as a panacea for Economic Sustainability?
1.6 Research hypotheses
The following hypotheses will be tested in the study;
Ho: There is no significant relationship between creative tourism to
economic sustainability
Hi: There is no significant relationship between creative tourism to
economic sustainability
Ho: An increase to creative tourism industry by the government
will have no significance impact to the state economic sustainability.
Hi: An increase to creative tourism industry by the government
will have no significance impact to the state economic sustainability.
1.7 Significance of the Study
This report provides an extensive analysis on creative tourism and its sustainability to the state economic value:
To the body of academic, this study will serve as a search light indicating area of further research(s) on this topic. This research work will serve as a turning point in the study of creative tourism, particularly as it concern sustainability.
1.8 Scope and Limitations of the Study
The study is covers only Akwette cloth weaving in ukwa west L.G.A, its creative arts and tourism, its development, the sustainability it offers, to the community and the state at large.
Also, this research work is administered to only 241 respondents out of the entire population of the community.
1.9 Definition of Key Terms
Creative Tourism: “Creative Tourism is tourism directed toward an engaged and authentic experience,with participative learning in the arts, heritage or special character of a place” (Rebecca , W., Aageson, T., Pattakos, A., & Pratt, S., 2009). |
Reviews
There are no reviews yet.