Influence of akbc radio on Indomie noodle commercials on the buying habit of consumers in Uyo local government area

Description

Abstract

Influence of akbc radio on Indomie noodle commercials on the buying habit of consumers in Uyo local government area. The study examined the”Influence of AKBC Radio Indomie Noodles Commercials on the Buying Habit of Consumers in Uyo Local Government Area”. A survey design was used for this work. Some of the objectives of the work were to find out if residents of Uyo Local Government Area listen to Indomie commercials on AKBC Radio and to assess how AKBC radio commercials affect buying habits of residents of Uyo Local Government Area. Based on this work, the registered voters populations of Uyo were 309,573. A sample of 380 was selected using a systematic sampling procedure. The instrument used for this work was questionnaire. The study revealed that consumers in Uyo Local Government Area buy Indomie noodles because of the commercials on AKBC radio, and commercials on AKBC radio influences consumers’ buying habits on Indomie noodles by increasing the patronage popularity and sales of the product. Based on the findings, the study recommended that any business organizations or establishments that want to maximize profit sustainably should put commercials as a critical factor in their business plan.