Description
Abstract
Modern journalism and the effect of gratification practice – case study of Heartland FM, Owerri. The pace of social development everywhere seems to be quickened by the important roles mass communication play in our society. Unfortunately, modern journalism and the effects of gratification are on the increase and it has now posed a serious concern to enlightened Nigerians. The study is aimed at finding out why journalism demands the gratification of news to be aired. A survey was employed in the study, responses were coded in percentage and presented on the table. The result of the study shows that lack of financial stability is the major reason why modern journalism demands and accepts gratification. Mass media such as radio, television and newspaper are those channels of information that can make simultaneous messages available for a diversified public.
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