Press as a vehicle for effective rural development – study of the Idemili local government area

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Abstract

Press as a vehicle for effective rural development – study of the Idemili local government area. The newspapers are more interested in the tussle and bustles of the urban cities. Therefore little or no effort of the rural dweller. There has not emerged a reliable body of knowledge and tested practical strategies on these issues that can be applied to most rural development situations for success. It is only when urban news is blended with the rural that there is a balance in the flow of information. Ikechukwu Nwosu E. in mass communication and national development states that:“unless we change our approaches, develop our communication systems expand through research, our knowledge of rural development communication, emphasize more with the realities and strengthen our political will to survive,  our rural development communication programmes will continue to record abysmal/failures