Propaganda in politics – the use of language for effect in electioneering campaign

Description

Propaganda in politics – the use of language for effect in electioneering campaign.

Abstract

Communication as a complex phenomenon remains vital to the sustenance of relationships and human existence. It is in fact, the oil that lubricates human interactions. Despite this significance, communication is a double-edged sword that can be used either positively or negatively. Boulton (1978, p.41) attested to the negative social intend of language from the perspective of its potential for complexity. She also observed that ‘’language is often used, not to communicate but to deceive. This is often true of political and religious propaganda..’’ The intention to manipulate people’s mind and thoughts is symbolically expressed through print and broadcast media particularly, during political campaigns and in the eventual practice of politics in a given society. It was observed that man as a political animal engages in the practice of politics as a social and noble activity to express his political agenda either positively or negatively. Therefore, it was recommended that political candidates should endeavor to inform and persuade electorates rather than deceive or merely entertain them.