The impact of advertising on consumers patronage of dettol products – case study of consumers in Owerri municipal council

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Abstract

The impact of advertising on consumers patronage of dettol products – case study of consumers in Owerri municipal council. This research work tries to look at the impact of advertising on consumer patronage of Dettol products. Advertising helps a firm to determine the extent to which advertising had contributed to increasing the potential customers and to know whether advertising help retains the activities and sales volume of the organization. This work examines the research methodology used which consists of the design of the study, description of the study population, the sampling size plan and method. The instruments used in the collection of data for this study include primary and secondary data methods. From the investigation that was carried out by the researcher, it was observed that advertising was considered the most effective promotional element in stimulating buyers behaviours and the company make use of well-trained sales volume or staff to offer quality service to its numerous customers. The researcher recommended that the company should not embark on advertising campaigns and spend much money, human and material resources without taking stock periodically to determine whether such campaigns are effective or not.