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The impact of good publicity in the marketing of soft drinks in Imo state, a case study of Nigeria bottling company Plc, Owerri

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Abstract

This project looks at The impact of good publicity in the marketing of soft drinks in Imo state, a case study of Nigeria bottling company Plc, Owerri. This research work started in chapter one by introducing what good publicity is all about, what led to the research work and the problems the research work ought to solve. It continued in chapter two the topic of the study, characteristics and what makes publicity different from other promo-tools and the organized public functions, etc. were extensively discussed. Chapter three emphasized on how the data used were collected and analyzed. And in chapter four, we went further to analyze the data collected. Scientific and logical conclusions drawn from the analysis and recommendations were made in the last chapter, (i.e. chapter five).

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