THE IMPACT OF MARKET CONCEPT IN PROMOTING TOURIST DESTINATION IN OGUN STATE A STUDY OF OLUMO ROCK TOURIST COMPLEX

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ABSTRACT

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourisms product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help promote tourist destination. Without successful functioning of Marketing in todays surrounds and worlds global business, Tourism and the other business branches, would be convicted in failure. Although, the activity of Tourism is of a seasonal character, Marketing concept with its advantage, firstly recognized by its Tourism product, then by its opportunities for a better use of Tourism capacity. With this given framework of research, as intensive work of economy activity in frame of Tourisms economy it has distinctly economy function in countries in which are developing the Tourisms movements.

TABLE OF CONTENT

Cover page

Title page

Approval page

Dedication

Abstract

Acknowledgment

Table of content

CHAPTER ONE

1.0 Introduction

1.1 Background of the research

1.2Statement of research problem

1.3 Objectives of the study

1.4 Significance of the study

1.5Research question

1.6 Research Hypothesis

1.7Limitation of the study

1.8Definition of terms

CHAPTER TWO: LITERATURE REVIEW

2.0 Introduction

2.1Review of concept

2.2Review of related work

2.3Empirical studies

2.4Theoretical framework

2.5Summary of the review

CHAPTER THREE: RESEARCH METHODOLOGY

3.1Research method

3.2 Fact finding method

3.2Sources of Data

3.3Population of the study

3.4Sample and Sampling

3.5Research Instrument

3.6Reliability and Validity of Instrument

3.7Method of Investigation

3.8Method of Data Analysis

CHAPTER FOUR

Data presentation and analysis

4.1 Data presentation and Analysis

4.2 Discussion

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1Summary

5.2Conclusion

5.3 Recommendation

References

Bibliography

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THE IMPACT OF MARKET CONCEPT IN PROMOTING TOURIST DESTINATION IN OGUN STATE A STUDY OF OLUMO ROCK TOURIST COMPLEX

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