Description
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
The people understanding of marketing has in most times been restricted to marketing of tangible products. Taking marketing to only applying to distributive trade and those activities that are involved in the marketing and distribution of manufactured goods. However, broader strategic and conceptual philosophy recognizes and sees marketing to also applying to services firms like communication hospitals, banking, insurance, education, legal services, entertainment, transportation etc.
TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Abstract v
List of table vi
CHAPTER ONE
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of study
1.4 Hypothesis formulation
1.5 Scope of the study
1.6 Significance of the study
1.7 Definition of terms.
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 An overview of marketing
2.2 The marketing concept
2.3 An overview of service
2.4 An overview of the service industry
2.5 The role of marketing in the service industry
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Sources of data
3.2 Population of the study
3.3 Sample size determination
3.4 Sampling size determination
3.5 Treatment of data
3.6 Questionnaire distribution and collection
3.7 Research instrument used.
CHAPTER FOUR
4.0 PRESENTATION ANALYSIS AND INTERPRETATION
4.1 Presentation and analysis of data
4.2 Interpretation of data
CHAPTER FIVE
5.0 SUMMARY, RECOMMENDATIONS AND CONCLUSION
5.1 Summary
5.2 Recommendations
5.3 Conclusions
Bibliography
Appendix
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