ABSTRACT

This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limitation of the study, as well as the historical background of the case study Nigeria Bottling company NBC Plc, Asejire and also the definition of terms. Chapter two takes care of the literature review. Definition of advertising and its element. Chapter three consist of the research methodology, population of study and the sample size, the instrument used to collect data, the data treatment technique and the limitation of the methodology. Chapter four contained the actual research work. The data collected are analysed, interpreted and presented in this chapter. Chapter five gave a summary of discoveries and findings, conclusions arrived at. Recommendations are also given based on the findings of the researcher.

TABLE OF CONTENTS

Title Page…. i

Certification.. iii

Dedication.. iv

Acknowledgmentv

Table Of Contents. vi

Abstractviii

Chapter One. 1

1.0 Introduction.. 1

1.1 Historical Background of Case Study. 2

1.2 Statement of the Problem.. 4

1.3 Objective of the Study. 5

1.4 Significance of the Study. 5

1.5 Scope of the Study/ Limitation.. 6

1.6 Definition of Terms. 6

Chapter Two.. 9

2.0 Introduction.. 9

2.1 Evolution of Advertising. 11

2.2 Evolution of Advertising In Nigeria. 14

2.3 Objectives of Advertising. 15

2.4 Forms of Advertising. 16

2.5 Characteristics of Advertising. 17

2.6 Advertising Media. 18

2.7 Advertising Media on Sales Expansion.. 21

2.8 Advertising Media Diagram.31

2.9 Problems of Advertising. 24

Chapter Three. 26

3.0 Introduction.. 26

3.1 Research Design.. 26

3.2 Research Instruments. 27

3.3 Population and Sampling. 28

Chapter Four. 30

4.0 Introduction.. 30

Chapter Five. 41

5.0 Introduction.. 41

5.1 Summary of Findings. 41

5.2 Conclusion.. 43

5.3 Recommendation.. 44

References. 45