The role of water transportation in the tourism industry

Description

ABSTRACT

Water-based transport is one of the most traditional and memorable ways for visitors to travel to and from a destination. It is not only a way to travel but a tourism experience in of itself. Cruise tourism has been a growing market sector around the world, not only as a means to travel to a destination but as an experience. The development of a destination as a cruise port requires in-depth economic, environmental and social assessment. Destinations also need to consider the capacity of existing tourism product, marine infrastructure, land based transport services and tour operations to meet the needs of this market. Successful cruise destinations must provide a unique experience for visitors, have well organized transport systems and public amenities, clustered tourism products and attractions and a variety of excursion and shopping options. Nigeria has been a highly successful region for cruise tourism, with its ability to retain a competitive edge through continual innovation in new shore excursions and activities.