Description
Abstract
Television as an agent of socialization among teenagers in Warri metropolis (a study of Silverbird television). In the human process of socialization, the family (the main agent in the first years) takes part together with friends, school and mass media, especially Television, among others. The aim of this research is to analyze television’s influence on the construction of subjectivity in the child and adolescents. The project addresses the question of the means by which television commercials, as well as performing their manifest function of promoting a product, also act as socializing agents in Society. There are essentially three parts to this consideration. First, some theoretical background from sociological work in this area is provided, dealing with secularization and the assumption of value-transmitting tasks by secular institutions. The manner in which television-commercials-as-socializers may be viewed as a modification of the concept of people’s ways of life is discussed. Next (1) the messages of commercials and (2) the devices of presentation of commercials are examined with regard to how they function to convey certain primary values to children. Finally, the above observations are approached from three different perspectives on socialization. It is suggested that television with its extensive use among people has the potential to function as a common conscience that introduces and reinforces. This research is anchored on survey design method.
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