The impact of good communication publicity in the marketing of soft drinks in Imo state – case study of Nigeria Bottling Company plc, Owerri

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Abstract

The impact of good communication publicity in the marketing of soft drinks in Imo state – case study of Nigeria Bottling Company plc, Owerri. This work evaluates the impact of good communication in the marketing of soft drinks in Imo state with Nigerian Bottling Company Plc, Owerri as the case study. This research work started in chapter one by introducing what good communication is all about, what led to the research work and the problems the research work ought to solve. Continued in chapter two the topic of the study, characteristics and what makes publicity different from other promo tools and organized public functions etc. were extensively discussed. Chapter three emphasized on how the data used were collected and analyzed. And in chapter four, we went further to analyze the data collected. Scientific and logical conclusions drawn from the analysis and recommendations were made in the last chapter, (i.e. chapter five).