This project looks at Advertising strategies and tactics used in the promotion of Ariel detergent in Delta state, study of Asaba, Delta state. The study is designed to determine the channels and formats used in delivering Ariel’s message and to determine the incentive used to motivate the consumers to buy Ariel. Descriptive survey research method was employed in the data presentation using simple percentage. A total of 15 copies of questionnaires were distributed. The questionnaires were the instrument for data collection and from findings, only 13 copies were retrieved out of the 15 copies administered. Results from the study showed that the company can also increase their customers’ ability to buy Ariel detergent by considering the cost of their product in other to make their product unbeatable among other competitors.