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Assessment on the role of relationship management in sales enhancement in service industry, a comparative study of Access bank Plc and Keystone bank Plc, Bida

3,000.00

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Abstract

This project looks at Assessment on the role of relationship management in sales enhancement in service industry, a comparative study of Access bank Plc and Keystone bank Plc, Bida. This research work is aimed at investigating the assessment of relationship management in sales enhancement in the service industry. The idea is to determine the effectiveness of relationship management for the improvement of banking services. With relevant literature review lifted, the statistical method of collecting data such as questionnaire was tabulated using the pie chart method of data analysis respectively. The project concludes that the bank improvement in the area of management relationship with their customers and improvement of competency. The data collected was then analyzed using pie chart basis. The hypothesis formulated were tested and analyzed in correlation. The result of the hypothesis revealed that customer relationship management can have a multiplying effect on turnover, it was discovered that relationship management hinges on adequate motivations. Recommendation includes bank staff should improved their relationship with customers in order to enhance customer patronage.

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