Branding and trademark in marketing of soft drinks in Imo state – case study of Nigerian Bottling Company, Owerri

Description

Abstract

Branding and trademark in marketing of soft drinks in Imo state – case study of Nigerian Bottling Company, Owerri. This project is written in partial fulfillment of the requirements for the award of National Diploma (ND) in Marketing in this prestigious high institution Federal Polytechnic Nekede Imo State. This research project would be particularly useful to the company, Coca Cola Plc. Owerri and other marketing oriented organizations where branding and trademark may play an important role in achieving organization sales objectives. The project will equally be very useful to other research students who may be interested in similar research studies. It ensured that simple and ambiguous words are severally used and points are detailed and straight forward, and examples are used were necessary to buttress the point raised in the study. The test books used for this work are both foreign authors. However, the topic discussed was related to the Nigerian environment. Finally, it is believed that this project would throw some light on the application of branding and trademark in Coca-Cola Plc and other manufacturing oriented companies in Imo State.