Background of the Study
Customer care is a crucial element of business success. Every time you have contact with your customers you have an opportunity to improve your reputation with them and increase the likelihood of further sales.
From your telephone manner to the efficiency of your order fulfillment systems, almost every aspect of your business affects the way your customers view your business. There are also specific programs you can put in place to increase your level of customer care.
This guide outlines what customer care involves. It explains how you can use customer contact, feedback and loyalty schemes to retain existing customers, increase your sales to them and even win new customers. It also covers how to prepare for receiving a customer complaint.
Customer care involves putting systems in place to maximize your customers satisfaction with your business. It should be a prime consideration for every business your sales and profitability depends on keeping your customers happy.