Description
Abstract
This project looks at Fitting linear regression model on sale and advertisement using matrix technique. Data were sourced secondarily from De-Legit Hotels Nigeria Limited for analysis. The result of the study indicated that the effect of advertisement is significantly related with sales increment. The study found that the sales volume will increase significantly by 0.34 units when advertisement advert is done. It was concluded that an increase in the amount spent on advertisement (covering wider area of population) of upcoming events/product will result to an increasing result in sales volume. The study predicted that if the management of De-Legit Hotels spends about N15,000 on advertisement, they will experience a total of about 3,860 sales volume of soft drinks bottles. It was recommended thus that business enterprises should take a step of advertising their products/services through effective media means in order to encourage more patronage to enhance more sales.
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