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IMPACT OF TELEVISION ADVERTISEMENT IN THE PROMOTION OF TOURISM IN NIGERIA: A CASE STUDY OF CROSS RIVER STATE

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ABSTRACT

The research investigated the impact of television advertising in the promotion of tourism in Nigeria: A case study of Cross River State. The study utilized ipso facto inferential survey design. A sample of media houses and respondents was obtained using random sampling technique. The major instrument of data collection was a structured Questionnaire with like scale. Hypotheses formulated were tested using chisquare, person product moment correlation and independent ttest. The result show that: Strong correlation exists between television advertisement have a significant effect on the demand for tourism services; television advertisement impacts significantly on tourism values of visit to target destination TV advertisement influence the cultural values of the people of cross River State; and TV advertisement have a correlation with tourist awareness level, on the existence of tourism sites. Therefore, it was concluded that TV advertisements stir up positive emotions that motivate purchase of products and services associated with tourism .Hence tourism campaign or derive should be television-based.

TABLE OF CONTENTS

Title page i

Approval page ii

Dedication iii

Acknowledgment iv

Abstract iv

Table of contents v

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of the Problem

1.3 Objectives of the Study

1.4 Research Questions

1.5 Significance of the Study

1.6 Scope of the Study

1.7 Theoretical framework

1.8 Definition of terms

References

CHAPTER TWO: LITERATURE REVIEW

2.1 Conceptual Definition of advertising

2.2 Effect of Television Advertising on Demand for Tourism Services

2.3 Effect on Television Advertising on Tourists visit to Target Destination

2.4 The Relationship between Television Advertising and Tourists Awareness level on the existing Tourism Sites

2.5 Effect on Television Advertising on Cultured valves of Target Audience

2.6 Literature Review

References

CHAPTER THREE: METHODOLOGY

3.1 Description of the Research Population

3.2 Sample and Sampling Technique

3.3 Instrument of Data collection

3.4 Techniques of Data Analysis Presentation

3.5 Limitation of the Methodology

References

CHAPTER FOUR: PRESENTATION AND INTERPRETATION OF DATA

4.1 Description of Data Relevant to each Research Question

4.1.1 Research Question 1

4.1.2 Research Question 2

4.1.3 Research Question 3

4.1.4 Research Question 4

4.2 Discussion and Interpretation of Results

References

CHAPTER FIVE:

5.1 Conclusion

5.2 Recommendations

Bibliography

Appendix

 

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