Impact of television broadcasting on electioneering campaigns

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This project looks at Impact of television broadcasting on electioneering campaigns, a study of the 2015 Presidential campaigns on NTA Network. The facts that mass media plays a vital role in the development process of a country is not a gainsaying. The mass media generally regarded as a channel of communication that is capable of reaching a heterogeneous audience simultaneously with a uniform message. The mass media also has the capability to create awareness and knowledge about issues of national interest especially campaigns of politicians. Survey method was adopted coupled with the distribution of questionnaires the data collected through questionnaires was analyzed with arithmetic table and simple percentage using Statistical Package for social sciences (SPSS). Total numbers of questionnaire released was 225. A total number of 206 administered questionnaires were retrieved from the field while 19 missed. Hence, findings showed that the mass media especially the television stations have been fair in giving equal media coverage to political parties to candidate. It is therefore recommended that since it has been discovered that there is a direct relationship between media coverage and elections result, the mass media should endeavor to give equal media coverage to political parties and their candidates. In other words, the mass media should allow political parties and their candidates a level playing for their campaign.

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