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Influence of photographs on newspaper readers in Owerri north local government area of Imo state

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Abstract

This research is on Influence of photographs on newspaper readers in Owerri north local government area of Imo state. A photograph is said to communicate more than one thousand words and therefore, it plays a crucial role in drawing the attention of readers to the most prominent news and issues especially when used in the newspaper. The primary objective of the research was to examine the influence of photographs on newspaper readers. Survey research method was used alongside the use of questionnaire to elicit responses from some readers in Owerri North L.G.A Imo State who were purposively selected. Also, the data collected were analyzed using descriptive statistics (frequency percentage tables). From the findings, 215 submitted that they recall news accompanied by photograph than news without photograph. They also said the newspaper Industry cannot succeed without photography because about 313 (80%) said photographs communicate lots of messages to them. They added the photographs capture and retain their attention to a higher extent. Photojournalists are expected to be the eye of the newspaper everywhere and every time by taken the most appropriate photo. Photojournalism should be taught separately in higher institution just like many institutions have separated marketing public relations and advertising to enable students to have broad knowledge of what the work is and the challenges ahead of them while photojournalists should be trained and retrained to meet up with the digital photo-technology.

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