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Optimum promotional mix as an effective tool for enhancing sales in the Nigerian soft drink industry
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This project looks at Optimum promotional mix as an effective tool for enhancing sales in the Nigerian soft drink industry. It is focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and limitation of the study and definition of terms. Also chapter two of the project work take a look at the concept of the promotion, theoretical analysis of promotional, putting promotional mix into perception, promotional mix strategies and determination of optimum promotional mix. In chapter three, the characteristic of population is explained and samples design and procedure with data collection instrument, administration of data, method of data, method used in processing and analysis of data collected, limitation and methodology. Chapter four of this project deals with data presentation and analysis also hypothesis testing, result finding, history of the case study. In chapter five of the study summary of finding, conclusion, recommendation references and questionnaire are treated to give the research work backbone.
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