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The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
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This research writing is focused on The impact of advertising on the growth of small scale business in general, a study of standard insurance company, Aba. This project work was conducted in standard insurance company Aba in order to find out the impact of advertising on the growth of small scale business. The project work consists of four research questions, which were stated to determine the impact of advertising on the growth of small scale business. Forty two questionnaires were distributed and forty two were returned. The questionnaire was the research instrument the researchers uses descriptive method. The findings show that advertising play a significant impact on the growth of small scale business and that advertising ahs favourable effect on the business of standard insurance company. The placation of the findings of the growth of small scale business were examined The findings induces: 1. The standard insurance company ahs reduced the intensity of its advertising campaign 2. The company, which used to be major sponsor of programme on radial has related to another customer that makes its patronage once in a while 3. The company advertise through electronic media merely. 4. The company ahs open a new branch in Delta State without being advertise. 5. The reason for not advertising the new branch in delta state as due to low funds. Also the manager believes that the advertising that ahs been in the past still ahs a carryover on the public.