Description
Abstract
This research work is on The impact of marketing research on the product planning and development of household products. This project work is designed to enlighten firms who have not yet understood this very well and those who are still ignorant of this fact that marketing research is inevitable in the product planning process if a firm will succeed, survive and grow in this competitive environment and in this era of marketing concept. This entire project is logically arranged in five chapters one contains the introduction of the company, statement of problem, objectives of the study, research question, research hypothesis, significance of the study and definition of terms, chapter two contains the literature review of selected authors and researchers work, chapter three contains the research methodology, which are the research design, the sources of data, population of study, sampling techniques, instrument or method of data analysis and tools used for hypothesis testing chapter four contains the presentation and analysis of data collection, the discussion of finding and test of hypothesis. Then chapter five has the summary of findings, conclusions, and recommendations, the bibliography and appendix. This work will be beneficial not only to firms in manufacturing industries but also to possible entrepreneurs and lecturers in the higher institution of learning for lecturing students.
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