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The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)

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Abstract

This project work looks at The influence of sales promotion on consumer brand loyalty, a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State. The project is divided into five chapter, chapter one introduces the topic, defines certain terms, stated the problems and the purpose of the study. It also contains the hypothesis. Chapter two reviewed some existing literatures that are relevant to the study. Chapter three deals with research methodology survey research design were employed. Two hundred (200) questionnaires were distributed to respondents in Obowo L.G.A. Chapter four analyzes all the questions in the questionnaires using simple percentages and chi-square wew used to test the hypothesis stated in chapter one. Chapter five discusses findings, conclusion and recommendations. Some of the findings are

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